Union Square Travel Guide

San Francisco
Union Square showing city views, signage and a city
Fashion puts on its finest face in one of the country’s largest shopping plazas.

Union Square, located downtown, is a fashion nexus of department stores and upscale boutiques. Shop for high-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss. For a uniquely San Francisco shopping experience, head to Gump's where the well-heeled come for home décor. Within a few blocks you can pick up the latest looks from the catwalk, as well as classic antiques and jewelry. Shopping in the square is a year-round activity, with early morning being the quietest period to hit the stores.

The city’s central hub of retail was dedicated by its first mayor John Geary in 1850 and named after the pro-union Civil War rallies that were held here. The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was conceived to be a green oasis and public plaza.

By the 1880s this was a smart residential district, but the famous San Francisco fire and earthquake of 1906 devastated the area’s hotels and shops. It was rebuilt, better than ever, and today Union Square is a premier shopping and dining area with a lively and historic character.

At the center of this public plaza is the impressive Dewey Monument, a tall Corinthian column topped by a bronze statue of the goddess Victory bearing a trident. This landmark commemorates Admiral George Dewey’s decisive win at the Battle of Manila Bay during the Spanish American War. There are also modern art sculptures to view, as well as plenty of spots in the sun, at cafés or on the stone steps, to just watch the world go by.

Parking is tricky but the best, if pricey, option is the parking station right underneath the square. Completed in 1934, it was the world's first underground parking structure. Or, hop on one of the quintessential antique streetcars that pass Union Square at regular intervals.


Popular places to visit

Things to do


Top hotels in Union Square

King George Hotel
King George Hotel
3 out of 5
334 Mason Street, San Francisco, CA
The price is £100 per night from 16 Jun to 17 Jun
£100
per night
16 Jun - 17 Jun
Stay at this hotel in San Francisco. Enjoy a 24-hour front desk, daily housekeeping and conference space. Our guests praise the helpful staff and the clean rooms ...
8.4/10 Very Good! (1,513 reviews)
"Great customer service"

Reviewed on 7 Jun 2024

King George Hotel
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
The price is £128 per night from 14 Jun to 15 Jun
£128
per night
14 Jun - 15 Jun
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.6/10 Excellent! (1,932 reviews)
"It’s a well maintained property, and very convenient for my needs when I’m in SF."

Reviewed on 7 Jun 2024

Handlery Union Square Hotel
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is £155 per night from 1 Jul to 2 Jul
£155
per night
1 Jul - 2 Jul
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (2,755 reviews)
"beyond super"

Reviewed on 6 Jun 2024

The Westin St. Francis San Francisco on Union Square
Hotel Stratford
Hotel Stratford
2 out of 5
242 Powell St, San Francisco, CA
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and the clean rooms in ...
8.2/10 Very Good! (618 reviews)
"Was perfect for the short visit I had in SF. Convenient location, clean room, comfortable bed."

Reviewed on 6 Jun 2024

Hotel Stratford
The Marker San Francisco
The Marker San Francisco
4 out of 5
501 Geary St, San Francisco, CA
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness centre and valet parking (surcharge). Our guests praise the restaurant ...
8.4/10 Very Good! (1,014 reviews)
"Walkable distance from Mascone center. Good food options near by. Very close to union square."

Reviewed on 6 Jun 2024

The Marker San Francisco
Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
The price is £115 per night from 2 Jul to 3 Jul
£115
per night
2 Jul - 3 Jul
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (1,907 reviews)
"Good location. Good for business travel."

Reviewed on 6 Jun 2024

Chancellor Hotel on Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

3.5/5(113 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

4.5/5(129 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach


Union Square Travel Guide

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